Some moments are built for attention. Others are built to own it. With Absolut Lime as the official spirits partner of the Grammy Awards, the brief wasn’t just visibility—it was presence. A retail and on-premise system designed to feel as elevated as the stage it pointed to. The work translated that energy into a cohesive POS language—clean, confident, and unmistakably in step with the occasion—guiding consumers from shelf to spotlight with a chance at a VIP trip to New York City.
Built to stand out without overreaching. Designed to feel like it already belongs there.
ABSOLUT 60th GRAMMYs – Case Card & Key Visual
ABSOLUT 60th GRAMMYs – Case Card & Key Visual for the “Limelight” Signature Cocktail
ABSOLUT 60th GRAMMYs – Off Premise Display. Patrons were encouraged to Shazam the case talker where they could enter for a VIP Trip to the 60th Annual Grammy Awards in NYC or other great instant prizes.
ABSOLUT 60th GRAMMYs – Off Premise Recipe Necker. Patrons were encouraged to Shazam the necker where they could enter for a VIP Trip to the 60th Annual Grammy Awards in NYC or other great instant prizes.
ABSOLUT 60th GRAMMYs – OOH Out of Home Awareness Advert.
ABSOLUT 60th GRAMMYs – Off Premise front and back table tent for the “Limelight” the signature cocktail of the GRAMMYs and the Vodka Soda
ABSOLUT 60th GRAMMYs – Off Premise Coasters
