Absolut Lime

Turning Up the Zest at Retail

Led art direction for integrated on- and off-premise campaigns for Absolut Vodka Lime, building a bold, citrus-forward visual system designed to cut through and command attention. The work translated the product’s bright, refreshing profile into high-impact retail moments—from double-wide key visuals to large-scale displays and immersive floor graphics that pulled consumers in.

Directed a cross-functional team through concept to execution, shaping cohesive, high-energy creative across every touchpoint, with hands-on involvement in retouching and production to ensure a sharp, polished final delivery.

ABSOLUT Lime – Double Wide Case Card Key Visual 

ABSOLUT Lime – Mass Display with Floor Decals