New products usually introduce themselves. This one had to introduce a mindset.
With Malibu Beer, the goal wasn’t just to extend the portfolio—it was to tap into a different kind of summer energy. Lighter, more spontaneous, built for the kind of moments that don’t get planned but still get remembered.
Launched across select U.S. markets, the work focused on creating a visual system that could travel easily across channels while staying rooted in that feeling—sun-washed, unforced, and instantly legible. Key visuals and visibility tools were designed to do less explaining and more inviting, giving the brand a presence that felt natural to the audience it was built to attract.
Malibu Beer – Case Card Key Visual
Malibu Beer – Key Visual Awareness Advert
Malibu Beer – On Premise Coaster
Malibu Beer – Micro Site
Malibu Beer – Pizza Box Awareness Advert
Malibu Beer – Liquor Store Contravision
Malibu Beer – Cooler Cling & Case Bin
