A New Visual System for California Lottery Draw Games
Developed a bold new look and feel for California Lottery Draw Games, inspired by the energy and anticipation of the iconic lottery tumbler. Centered around the platform line “Dream Big. Play for Millions.” the system unifies major titles including Powerball, Mega Millions, SuperLotto Plus, Fantasy 5, Daily 3, Daily 4, Daily Derby, and Hot Spot under a cohesive, high-impact visual identity designed to elevate excitement, clarity, and jackpot aspiration across retail and digital touchpoints.
