Absolut Electrik

Unwrap the Night

Led concept and design for a holiday retail takeover for Absolut Vodka Electrik, transforming the last three feet into a high-voltage destination for gifting and hosting. Built to stand out in a sea of seasonal noise, the campaign fused bold, electric visuals with dimensional displays that pulled shoppers in and lit up the retail floor.

From statement-making structures to gift-ready details, every element was designed to spark impulse, elevate occasion, and make Absolut Electrik the centerpiece of the holiday night.