Absolut Sequin

Holiday work has a tendency to overdo it. This didn’t need to.

For Absolut, the limited-edition sequin bottle already carried the idea—light, movement, a kind of built-in celebration. The role of the campaign was to extend that energy without diluting it.

A customized Shazam experience became the connective layer, bridging retail and on-premise into something more fluid—where discovery, music, and occasion intersect. In-store and giftable elements followed the same logic: reflective, intentional, and designed to feel cohesive across every touchpoint.

Less about adding noise to the holidays. More about giving the moment something to respond to.