Nothing to Hide. Everything to Show.
Led concept and art direction for an evergreen campaign for Absolut Vodka, built around the brand’s “Nothing to Hide” platform—where simplicity, transparency, and quality take center stage. The work translated clean ingredients into clean design, creating a bold retail system that let the product speak with confidence and clarity.
From modular displays and large-scale retail structures to cross-merchandising and co-pack executions, every element was designed to feel honest, modern, and unmistakably Absolut. I directed the campaign from concept through execution, including photoshoot art direction, retouching, and production, delivering a cohesive system that scaled seamlessly across flavors, formats, and environments.
Absolut Transparent – Case Card & Key Visual with Original Vodka
Absolut Transparent – Grapefruit, Original & Lime Case Card Key Visual
Absolut Transparent – Case Card Key Visual with Mandarin, Lime, grapefruit, Original and Citron
Absolut Transparent – Modular Wow Display
Absolut Transparent -6 foot silo display
Absolut Transparent – End Cap Cross Merchandise Display
Absolut Transparent – Co-Packs
