Ocean Spray Holiday Experience

Omni-Channel Campaign & Experiential Concept

For the holiday season, I partnered on the ideation and art direction of an omni-channel campaign for Ocean Spray designed to inspire new, elevated holiday moments through the brand’s “Just Add Cran™” platform. Starting from early concept sketches, I helped shape an experiential idea that brought the cranberry bog to life, translating the brand’s grower story into a tangible, immersive experience. The work extended across retail, digital, and experiential touch points, supported by a cohesive visual toolkit that ensured consistency while delivering a fresh, engaging way for consumers to discover and incorporate Ocean Spray into their holiday traditions.