Malibu Lime Launch Campaign

Integrated On- & Off-Premise Experience

Developed the key visual and creative system for the launch of Malibu Rum Lime, building an integrated on- and off-premise campaign designed to drive awareness, consideration, and conversion across bars, restaurants, and retail environments. The concept blended physical and digital engagement, inviting patrons to Shazam in-venue creative to unlock a virtual beach house experience, exclusive offers, and promotional entries. I led art direction from concept through execution, including photoshoot direction, retouching, and production, ensuring a cohesive, high-impact campaign across all touch points.