Riddell 360 Helmet Launch

Digital Experience, Product Storytelling & Brand Design

Designed to redefine protection on the field, the Riddell 360 introduced a new standard in helmet innovation—pairing an aggressive, high-performance form with advanced impact management and ventilation systems.

To bring the technology to life, I led the design and development of a launch microsite and educational video series—translating complex engineering into a clear, engaging digital experience. The work focused on making performance tangible, using storytelling and interaction to guide athletes, coaches, and consumers through the product’s key innovations.

The system extended across Riddell’s Football and All-Sport catalogs, ensuring a cohesive brand presence from screen to print. The project also included a custom commemorative helmet for President Obama, featuring the presidential seal and number 44—marking a unique intersection of sport, culture, and design.

Riddell 360 – Micro Site Key Visual

Riddell 360 – Micro Site Parallax Perform Page

Riddell 360 – Micro Site Parallax Protect Page

Riddell 360 – Micro Site Parallax Prepare Page

Riddell  – Football Catalog

Riddell  – All-Sport Catalog

Riddell 360 football helmet presented to the 44th President Obama

Riddell 360  -Riddell & Headrush Creative made a special helmet for Obama with the presidential seal and No. 44 on it, to recognize him as the 44 president.  www.morningjournal.com