Inner Armour Rebrand
Built for Performance. Backed by Integrity.
Led creative direction for the rebrand of Inner Armour, redefining the visual identity and storytelling around its commitment to banned substance free performance. Working closely with the CEO and a team of scientists, trainers, and nutrition experts, I translated a product promise into a bold, credible brand system built to resonate with athletes at every level.
The work spanned packaging for the Black and Blue series, social content, trade show environments, and full web design—creating a cohesive ecosystem that balanced performance intensity with trust and transparency. I also directed video content during the TEST Football Academy training at the NFL Combine, capturing high-performance moments that reinforced the brand’s competitive edge.
