Road to the Red Shed

Brancott Estate × Lady Antebellum National Tour Campaign

Led concept and creative direction for Brancott Estate, transforming a traditional sponsorship into a full-scale fan access platform. “Road to the Red Shed” turned the brand into a backstage pass—connecting wine and music culture through a national tour that brought fans closer to the band in ways they couldn’t get anywhere else.

From retail to social to on-premise environments and live tour moments, every touchpoint was designed as an entry point into the experience—unlocking exclusive content, rewards, and real-world access. The result was a cohesive campaign that blurred the line between promotion and participation, making Brancott Estate not just part of the tour, but part of the story.

Brancott Estate – Lady Antebellum “Road to the Red Shed” Key Visual

Brancott Estate – Lady Antebellum “Road to the Red Shed” Case Card

Brancott Estate – Lady Antebellum”Road to the Red Shed” Mass Display

Brancott Estate – Lady Antebellum”Road to the Red Shed” Shed Modular POS Displays

Brancott Estate – Lady Antebellum”Road to the Red Shed” On Premise Table Tents