Coca-Cola Halloween Multi-Brand Campaign

Some seasons come with built-in permission to push things further.

For Coca-Cola inside Walmart, Halloween became an opportunity to build a multi-brand campaign that could live comfortably across a range of retail touchpoints without feeling fragmented. The approach focused on creating a distinct visual language—driven by illustration, contrast, and composition—that could scale from large-format moments down to the smallest shelf detail.

The work balances consistency with enough variation to keep each piece doing its job: catching attention, holding it, and reinforcing the system as a whole.

Coca- Cola Road Trip

Some briefs show up. Others show up with tickets attached.

When Coca-Cola teamed up with Walmart, the ask was simple: turn a routine retail run into a shot at something unforgettable—a trip for two to see the Boston Red Sox live.

We built a regional promotion that didn’t just sit on shelves—it played the field. From bold case cards and shelf talkers to fridge packs and 2-liter banners, every touchpoint worked like a call to action, pulling shoppers out of autopilot and into the experience.

Diet Coke at Chelsea Piers

The last three feet are where decisions actually get made. For Diet Coke inside Duane Reade, the focus wasn’t on broad awareness—it was on precision. A retail moment designed to meet people exactly where they are: mid-routine, mid-decision, a few steps from checkout.

Partnering with Chelsea Piers, the idea reframed the impulse buy as something more intentional—connecting the product to an active lifestyle with a chance to win membership access. The system was built to work hard in a tight space, using clarity, hierarchy, and just enough energy to cut through without overreaching.

A small footprint, by design. A sharper point of view, because of it.

Coca-Cola Platimun

When Coca-Cola introduced its first aluminum bottle, the brief wasn’t to over explain it. It was to capture that immediate, visceral read: cold, crisp, unmistakably refreshing. The kind of image you can feel before you even register it.

The approach stripped things back to the essentials—form, condensation, and contrast—letting the material do what it does best. Every detail was considered at a macro level, built to hold up in print where there’s nowhere to hide. Less about announcing something new. More about making it undeniable.

Coca-Cola

Coca-Cola Halloween Multi-Brand Campaign

Coca- Cola Road Trip

Diet Coke at Chelsea Piers

Coca-Cola Platimun

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