Arby’s Retail Experience & Brand Systems
In-Store Merchandising, LTO Campaigns & Visual Architecture
As Sr. Art Director on the Arby’s account, I led the development and concepting of in-store merchandising and campaign systems across rotating Limited-Time Offers, evergreen packaging, menu boards, and brand integrations. I shaped the go-to-market visual architecture, directed photoshoots, and translated promotional strategy into cohesive, high-impact retail experiences—ensuring every touchpoint, from packaging to crew uniforms, reinforced brand consistency while driving appetite appeal and operational efficiency.
